Live in harmony with the artistic energy of Uptown. Infuse yourself into a colorfully vibrant lifestyle, and surround yourself with the ever-changing community. With Serene, we desire to define the community with the ever-captivating world of art. Uptown is striving to be a place of creative expression.
In order to create a stand out brand we need to create a cohesive environment. Every sunrise marks the beginning of a new day and every sunset brings relaxation and serenity. The designed logo encapsulates an exact color pattern that can be found during a sunrise over Montrose Beach.
It was the desire to bring a sense of relaxation and serenity that inspired the developed of the visual identity through the energy of the colors, fluidity of the symbol, modern lines and curves of the typography and the memorable structure of the graphic compositions. Minimalistic and abstract patterns channeling nature with the colors of the changing sun will be seen throughout the building’s interior and reflected in all branding efforts to create a cohesive, whimsical, and rich look to the community.
